The Science of Starting
Procrastination isn't a character flaw. It's your brain protecting you from emotional discomfort. But what if you could bypass that resistance in just 5 minutes?
Based on extensive psychological research
Procrastination isn't a character flaw. It's your brain protecting you from emotional discomfort. But what if you could bypass that resistance in just 5 minutes?
Based on extensive psychological research
That overwhelming feeling. The endless scroll. The "I'll start tomorrow" promise. Your brain sees the task as a threat and triggers avoidance.
90% of people struggle with procrastination on important tasks.
Research shows that micro-commitments bypass your brain's resistance. Just 5 minutes feels safe, non-threatening.
The Zeigarnik Effect: Once you start, your brain wants to finish. 90% of people continue beyond their initial commitment.
Every moment, you're choosing between two paths. Which one feels more familiar?
Your brain says "that's not threatening" and lets you start without resistance.
The Zeigarnik Effect kicks in—your brain wants to continue what it started.
Most people continue past 5 minutes. If not, that's okay too—you still won.
Join thousands who've discovered the power of micro-commitments. No subscriptions, no complex systems—just science-backed simplicity.
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