The Science of Starting

Procrastination isn't a character flaw. It's your brain protecting you from emotional discomfort. But what if you could bypass that resistance in just 5 minutes?

Based on extensive psychological research

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Person looking stressed while working on laptop

We've All Been Here

That overwhelming feeling. The endless scroll. The "I'll start tomorrow" promise. Your brain sees the task as a threat and triggers avoidance.

90% of people struggle with procrastination on important tasks.

Woman reading and studying with focus

The 5-Minute Solution

Research shows that micro-commitments bypass your brain's resistance. Just 5 minutes feels safe, non-threatening.

The Zeigarnik Effect: Once you start, your brain wants to finish. 90% of people continue beyond their initial commitment.

Forked trail in Manning Park, BC, symbolizing choice and different paths

The Choice is Yours

Every moment, you're choosing between two paths. Which one feels more familiar?

Person scrolling phone in bed

The Endless Scroll

Person focused and working

The Gentle Start

Your 5-Minute Journey

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Wooden blocks forming a staircase with an upward arrow symbolizing progress

How It Works

1

Commit to just 5 minutes

Your brain says "that's not threatening" and lets you start without resistance.

2

Begin your task

The Zeigarnik Effect kicks in—your brain wants to continue what it started.

3

Keep going naturally

Most people continue past 5 minutes. If not, that's okay too—you still won.

Ready to Transform Your Productivity?

Join thousands who've discovered the power of micro-commitments. No subscriptions, no complex systems—just science-backed simplicity.

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